Alex Dudov
⬤ OpenAI is getting ready to roll out ads inside ChatGPT as part of its first real monetization experiments. According to @WesRoth, the company is testing ad pricing at around $60 per 1,000 views—roughly three times what you'd pay on Meta's platforms. This pricing strategy shows OpenAI wants ChatGPT to be seen as a premium ad space, not just another high-volume platform fighting for advertiser dollars.
⬤ Advertisers won't get much data to work with. They'll see basic metrics like views and clicks, but that's about it—no detailed user analytics or fancy targeting options. OpenAI has made it clear they're not selling user data and conversations stay private. It's basically a bet that advertisers will pay more for placement in AI conversations, even without the tracking tools they're used to on other platforms.
⬤ The ads should start appearing within the next few weeks for free users and lower-tier subscribers. OpenAI's putting some guardrails in place: no ads for anyone under 18, and nothing shows up in conversations about sensitive stuff like mental health or politics. These restrictions show the company is trying to introduce ads without creating trust issues or interfering with how people actually use the tool.
⬤ This is a significant move in OpenAI's plan to make money beyond just subscriptions and enterprise deals. By charging premium rates while limiting data access, ChatGPT is carving out a different position than Facebook or Instagram. How this experiment plays out could determine whether other AI platforms follow the same path—balancing revenue needs with privacy promises as millions more people start using conversational AI.
Alex Dudov
