Eseandre Mordi
⬤ Grok hit 385.7 million combined desktop and mobile web visits worldwide in January 2026, based on Similarweb data. The numbers show a clear pattern - an early spike in March 2025, a quieter summer, then steady growth kicking back in around October. January's figure marks the highest point in the entire tracking period from February 2025 forward.
⬤ Here's what stands out: roughly 80% of visits come directly to Grok, while embedded platform access accounts for the remaining 20%. Starting in October, direct traffic climbed from about 200 million to over 310 million by January. Meanwhile, embedded access stayed relatively flat, hovering between 60 and 75 million.
Users are clearly shifting toward independent access rather than relying solely on integrated social features.
Geography plays a role too - US drives 16.4% of global AI chatbot traffic - here's who's behind the rest breaks down where the other regions fit in.
⬤ Cross-platform behavior is evolving as well. Some people stick with one chatbot, but plenty are bouncing between systems. ChatGPT holds 68% user exclusivity as Claude and Grok lead cross-browsing in gen-AI digs into these shifting engagement patterns and what they mean for the broader AI landscape.
⬤ Grok's web traffic growth lines up with wider enterprise adoption trends. Survey data shows that most companies are seeing real returns on their generative AI investments - Three-fourths of companies see positive ROI from generative AI highlights those measurable benefits. The jump in direct visits suggests Grok is building standalone brand strength and pulling in users from both consumer and professional segments around the world.
Eseandre Mordi
