Eseandre Mordi
⬤ ChatGPT sits at roughly 68% exclusive visitors, making it the most concentrated platform in the space by a significant margin. Claude and Grok, by contrast, attract far more users who are actively browsing competing AI services at the same time.
⬤ The gap isn't subtle. ChatGPT users are considerably less likely to visit other platforms, pointing to a strong single-tool habit that competitors haven't managed to crack. Claude and Grok score much higher in the "Visited 1 more website" and "Visited 2 more websites" categories. This cross-browsing activity tracks with the broader competitive pressure building across the industry, including rising benchmark leadership among advanced AI models.
⬤ Claude actually leads in multi-site visitation, with notable shares of users who visited two or three additional AI platforms beyond their primary choice. Gemini and DeepSeek land somewhere in the middle — moderate exclusivity, moderate cross-usage. These audience shifts echo wider traffic trends, like the ongoing battle for Gen AI traffic dominance between major web platforms.
⬤ ChatGPT has built something most platforms haven't — a sticky user base that mostly stays put. Claude and Grok users are more curious, bouncing between tools and keeping their options open. That behavior mirrors the rapid shifts happening at the model level too, where competing large language models are climbing rankings fast. In an ecosystem moving this quickly, today's loyalty numbers are never guaranteed to hold.
Eseandre Mordi
