Eseandre Mordi
The United States leads all countries in traffic sent to generative AI chatbot and tool websites, capturing 16.46% of total global visits over the past 28 days, according to new data from Similarweb. Coming in second is India at 9.01% — a gap that reflects both the sheer size of the U.S. digital economy and India's rapidly expanding tech-savvy population.
Which Countries Are Driving AI Traffic in 2025?
Beyond the top two, the rankings tell a story about who's embracing AI tools at scale. Brazil sits at 4.64%, Japan at 4.38%, and the United Kingdom at 3.70%. Indonesia follows at 3.40%, with Germany (3.13%), France (3.00%), South Korea (2.68%), and Canada (2.60%) rounding out the top ten. Taken together, the remaining markets — grouped as "Other" — account for a substantial 47% of all traffic, signaling that AI adoption is genuinely distributed worldwide, not concentrated in a handful of tech hubs.
16.46%United States9.01%India4.64%Brazil4.38%Japan47%Rest of World
What the Numbers Say About the Global AI Adoption Race
What's striking about this data is the mix of countries at the top. You have massive population markets like India, Brazil, and Indonesia alongside technologically mature economies like Japan, Germany, and South Korea. That combination suggests AI chatbot adoption isn't driven by one single factor — it's a blend of digital infrastructure, population scale, and cultural appetite for new technology. The fact that nearly half of all traffic comes from outside the named top ten further reinforces how broad and borderless the generative AI wave has become.
The full Similarweb breakdown is available at Similarweb generative AI traffic report.
Eseandre Mordi
