Alex Dudov
⬤ Similarweb's latest traffic analysis shows how weekend usage splits between top generative AI platforms. The "weekend dip" stands as a major roadblock stopping GenAI tools from moving beyond work tasks into everyday digital companions. Looking at global web traffic from January through October 2025, Google's Gemini keeps slightly more weekend users than ChatGPT.
⬤ The numbers tell an interesting story. ChatGPT drops 19% on weekends, sliding from around 180 million weekday visits to roughly 145 million. Gemini sees a similar but smaller 17% decline, with much lower total traffic but a narrower percentage drop. Both follow the same weekly rhythm—engagement builds Monday through Thursday, then falls off Friday through Sunday. Despite Gemini's lower absolute numbers, it's holding weekend users a bit better than ChatGPT so far in 2025.
⬤ This weekend weakness points to a bigger adoption challenge. People still mainly use these AI platforms for work stuff, which naturally dies down on weekends. But platforms trying to compete with major internet services need steady usage throughout the week, regardless of work schedules. The gap between ChatGPT and Gemini suggests different platform approaches and integrations might be affecting how people use them across the week.
⬤ The weekday-weekend split matters for the generative AI race in 2025. As companies polish their AI products and build out consumer features, keeping users engaged every day of the week is becoming crucial to strategy. Similarweb's weekend dip data makes it clear—these platforms need significant adjustments to shift from specialized work tools into everyday digital services people use regardless of what day it is.
Alex Dudov
