Eseandre Mordi
⬤ Grok wrapped up 2025 on a solid note, with fresh data showing the app's mobile momentum stayed strong through December. Looking at the numbers from both Android and iPhone users worldwide, the app notched gains in monthly active users and downloads for the third month in a row. Both metrics kept pushing higher as the year closed out.
⬤ Monthly active users jumped 13.78% from November to December, climbing from around 41 million to roughly 47 million. Three consecutive months of MAU growth signals something beyond a temporary surge—people are sticking around and actually using the app regularly. That kind of retention matters more than one-off spikes.
⬤ Downloads climbed too, up 11.7% month-over-month. The app pulled in about 10 million downloads in November and crossed 11 million in December. When you see downloads and active users both trending up together, it means new people are finding the app while existing users keep coming back. That's the sweet spot for sustainable growth.
⬤ Why this matters: In the packed AI app space, pulling off three straight months of gains in both users and downloads isn't common. Most apps see spikes and crashes. Grok's steady climb through the end of 2025 gives a real read on where consumer interest in AI chat apps might be heading into 2026. The trajectory sets a benchmark that'll be tough for competitors to ignore.
Eseandre Mordi
