Google Search Traffic Drops 60% as AI Tools Take Over

Fresh Google Search Console data reveals a dramatic decline in click-through rates despite maintaining strong visibility. The numbers tell a clear story: AI-powered tools are fundamentally changing how people find and consume information online.

⬤ Google's search results are changing fast, as shown by fresh data from newsletter.pragmaticengineer.com. In November, 41 pages pulled in 25 400 clicks from 2.75 million impressions. The pages still appear often, but far fewer people click through.

⬤ A year ago the site received the same number of clicks from only 1.9 million impressions. Two years ago it needed only 1.1 million impressions to earn those clicks. The gap keeps widening.

⬤ Large language models besides AI search tools drive the drop. Users read the AI summary on the results page and leave - they never reach the original article. Google now places AI overviews and rich previews at the top - the full answer appears before any link is clicked.

ChatGPT Could Overtake Google by 2027 as AI Search Reshapes Discovery

ChatGPT is climbing fast in the search game, and brands are scrambling to keep up. A new chart shows it could surpass Google by 2027, forcing companies to rethink how they get found online.

⬤ High visibility no longer brings visitors. Publishers who once relied on strong rankings now watch traffic stay flat even when impressions rise. As AI answers improve plus search engines embed more detail on the page itself, the gap between views and visits will keep growing and success will have to be measured in new ways.

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#AI News #LLM #Google #Google Search Traffic

Saad Ullah E-mail Twitter Facebook

Saad Ullah - engineer and writer passionate about AI, blockchain, and the disruptive technologies driving fintech innovation.