Saad Ullah
● Microsoft just dropped news about a pretty major Copilot update. They're launching 12 new AI features at today's Copilot Sessions event. This is shaping up to be one of their biggest AI pushes yet.
● The standout feature is Copilot Mode for Edge, which was first teased back in July. Testing Catalog mentions it'll include voice navigation, an agent mode for automated actions, and something called Copilot Journeys. Basically, you'll be able to browse and control your browser just by talking to it. The best part? It's all free on both Windows and macOS—no premium tier required.
● This move is clearly part of Microsoft's bigger game plan to weave AI into everything you use daily. Industry watchers think offering these features for free is a smart play: get people hooked on the ecosystem, boost adoption of Edge and Bing, and stay competitive against Google Gemini, Anthropic's Claude, and ChatGPT integrations.
● From a business angle, this could pay off big time. By expanding Copilot across consumer and enterprise markets, Microsoft's following the same playbook that worked for Azure and 365—give people a taste for free, then build recurring revenue through cloud and AI subscriptions.
Saad Ullah
