ChatGPT Traffic Jumps 39.7% While Bing Drops 9.3% in December

ChatGPT became the fastest-growing site among the world's top ten websites in December 2025, recording nearly 40% year-over-year traffic growth while Microsoft's Bing experienced a notable decline in visits.

⬤ Global web traffic data from December 2025 reveals a growing divide between AI platforms and traditional search engines. ChatGPT logged a 39.68% year-over-year jump in visits—the strongest growth rate among the top ten global websites. This surge contrasts sharply with Microsoft's Bing, which saw traffic drop despite integrating ChatGPT technology into its search experience.

⬤ ChatGPT dominated the growth charts by a wide margin. Instagram came in second with 12.99% year-over-year growth, followed by Reddit at 10.63%. Google and YouTube barely moved, posting modest 1% gains each. Meanwhile, several major platforms lost ground: Facebook, X, WhatsApp, Wikipedia, and Bing all recorded declining traffic, pointing to uneven user engagement across the digital landscape.

⬤ Bing's 9.26% year-over-year drop put it among the worst performers in the rankings. WhatsApp fell even harder at 19.05%, with Wikipedia down 11.85%. The numbers show users migrating away from legacy platforms while AI-driven services pull in massive attention. ChatGPT's traffic growth outpaced every other major site during this period.

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Marina Lyubimova E-mail

Marina Lyubimova - editor and writer at Aigazine.com, blending years of financial journalism with a growing focus on the world of AI and innovation.