Victoria Bazir
⬤ ChatGPT's website traffic slipped under 6 billion visits in November, according to Similarweb data. The platform recorded 5.844 billion visits that month—its second drop in 2025 after July's decline. Daily numbers jumped around quite a bit, swinging from about 150 million to over 220 million visits throughout November.
⬤ The monthly decrease came despite ChatGPT hitting an all-time daily record of 233 million visits on November 18, coinciding with a Cloudflare outage. That spike stands out as the month's highest point, but traffic kept falling back to lower levels afterward. The pattern shows sharp weekly jumps followed by quick retreats, which pulled the monthly total below the 6-billion mark.
⬤ User activity varied dramatically across November. While several mid-month days reached or passed 220 million visits, they were quickly followed by drops back to 150 million. This happened multiple times in a repeating cycle. These ups and downs explain why one record-breaking day couldn't lift the entire month's numbers.
⬤ This matters for the broader tech industry because engagement metrics reveal how people are actually using AI tools. As one of the most-visited AI platforms, ChatGPT's traffic patterns show how demand for generative AI shifts with competition, technical issues, and changing digital habits worldwide.
Victoria Bazir
