Eseandre Mordi
⬤ OpenAI's Sora video generator saw its user base skyrocket after launch, then find its footing at a solid level, based on Similarweb tracking data. The app hit roughly 1 million daily active users in early November before cooling down to about 750,000. These numbers cover both iOS and Android users worldwide and give us a window into how people actually engaged with the tool right out of the gate.
⬤ The usage chart tells a familiar story—Sora's daily users climbed fast through the first half of November, peaked shortly after launch, then pulled back but stayed well above where they started. From mid-November into early December, the numbers mostly hung around the mid-700K range. That's classic post-launch behavior: the initial rush settles into something more sustainable rather than just crashing back down.
⬤ There's some bouncing around in those numbers too—little spikes and dips during the stabilization phase. That suggests people were still testing things out, figuring out how often they'd actually use it once the novelty wore off. The key takeaway? Usage didn't collapse back to launch-day levels, meaning there's a real user base sticking around.
⬤ Sora's trajectory shows what usually happens with consumer AI tools—big excitement at first, then things level out. Keeping 750K daily users after the initial wave suggests people genuinely want AI video creation tools, not just for the wow factor. As the AI platform race heats up, daily active user counts are becoming the metric everyone watches to see which products have real staying power beyond the hype cycle.
Eseandre Mordi
