Google Rolls Out Personal Intelligence in AI Mode for Search

⬤ Google's rolling out something called Personal Intelligence in AI Mode for Search, and here's the thing—it's all about making your search results actually feel personal by letting you connect apps you already use. Think Gmail and Google Photos. Once you opt in, Search can pull from your interests, preferences, and personal stuff to give you answers that actually make sense for you. Right now, it's starting with subscribers and rolling out gradually.

⬤ The whole idea behind Personal Intelligence is pretty straightforward: better, smarter answers based on what's actually going on in your life. When you connect Gmail and Photos, AI Mode can pick up on things like your activities and what you're into. Planning a family trip? It'll help you figure out what fits your schedule and vibe. Looking for style recommendations? It'll suggest things that match what you already like. Google's pitching this as a way to move past those one-size-fits-all search results everyone gets. And yeah, it's totally optional—you're in control of whether you turn it on.

⬤ This feature's launching as a Labs experiment for AI Pro and AI Ultra subscribers. If you're eligible, you'll get access as it rolls out. Google's Robby Stein explained that Personal Intelligence basically "connects the dots" across what you care about and what you're interested in. The goal? Making Search feel less like you're just typing questions into a box and more like it actually gets you. Google made it clear you can choose whether to flip these integrations on or off.

⬤ This move's part of Google's bigger push to turn Search into something way more AI-powered and tailored to each person. By baking Personal Intelligence into AI Mode, they're showing where things are headed—search tools that actually adapt to your life instead of just spitting out generic results. It also fits into the larger conversation happening across tech right now about personalization, user consent, and handling personal data responsibly as AI search and assistant tech keeps evolving.