Eseandre Mordi
⬤ The generative AI market experienced explosive user growth in late 2025, with leading platforms posting remarkable year-over-year traffic increases. Fresh Similarweb data reveals how demand for AI tools surged across the board in December 2025, highlighting fierce competition and rapid mainstream adoption. The figures compare total worldwide visits against December 2024 benchmarks.
⬤ Google Gemini crushed the competition with a staggering 563.64% year-over-year traffic jump—dwarfing every other platform tracked. This massive surge signals Gemini's aggressive push into the AI assistant space throughout 2025, transforming it from a relative newcomer into a dominant force.
⬤ Other major players posted strong numbers too, though nowhere near Gemini's explosive trajectory. Claude AI saw traffic climb 133.91%, while Perplexity AI gained 92.03% year over year. These solid gains show that users are hungry for diverse AI tools spanning everything from research to creative work.
⬤ ChatGPT, already commanding a massive global user base, still managed to grow 49.5% year over year. While that percentage trails competitors, it represents significant expansion from an already enormous starting point. The data paints a picture of a booming generative AI landscape where multiple platforms are scaling fast as users embrace AI for work, learning, and everyday tasks.
Eseandre Mordi
