Victoria Bazir
⬤ Google's AI ecosystem posted mostly positive traffic numbers in November, though growth varied significantly across platforms. Similarweb data comparing October to November 2025 worldwide visits shows continued user interest in the company's AI products, but engagement patterns differ sharply depending on which tool users choose.
⬤ DeepMind.google dominated the growth charts with a 34.65% month-over-month jump, making it the clear winner among Google's AI properties. Notebooklm.google.com followed with a solid 16.52% gain, while both Labs.google and Gemini.google.com climbed around 14%. These numbers suggest users are gravitating toward Google's more experimental and research-focused AI tools.
⬤ The picture wasn't uniformly bright across all platforms. AIstudio.google.com barely budged with just 0.60% growth, essentially treading water compared to October. AI.google actually dropped 9.57%, marking it as the only platform in the dataset to lose traffic. This split shows that while Google's AI ecosystem is expanding, not every product is capturing equal attention.
⬤ These month-over-month shifts matter because they reveal which AI tools are actually resonating with users. November's data shows a clear trend: specialized, research-oriented platforms are pulling ahead while more general AI destinations either stall or decline. Google's AI portfolio is growing unevenly as users vote with their clicks for specific experiences over others.
Victoria Bazir
