Saad Ullah
Google's AI Studio is experiencing remarkable growth that's hard to ignore. Recent data from Similarweb reveals that visits to aistudio.google.com jumped by 1,453.34% year over year, hitting nearly 160 million in September 2025. This dramatic surge reflects mounting global interest in Google's AI ecosystem, especially around its Gemini models and developer-focused tools.
AI Studio Becomes Google's Fastest-Growing AI Platform
Trader AshutoshShrivastava and other market observers have noted this explosive trajectory. Originally launched as a companion platform for Gemini users, AI Studio lets developers test, fine-tune, and deploy AI models right in their browser. Over the past year, it's transformed into a go-to workspace for developers working with Gemini 1.5 Pro and Gemini 2, Google's latest multimodal models.
The Similarweb data tells a compelling story. After steady growth in late 2024, traffic shot up through 2025, climbing from around 20 million monthly visits in early 2025 to almost 160 million by September. This isn't just experimentation anymore—AI Studio is hitting mainstream adoption.
Traffic Growth Aligns with Major Gemini Releases
The sharp upward curve on the chart lines up perfectly with Google's key AI announcements: the Gemini 2 model release in January 2025 brought multimodal text, image, and audio capabilities; April 2025 saw the integration of code-generation tools and workspace agents; and August 2025 marked expansion to enterprise users through Google Cloud and Workspace AI. Each launch triggered a noticeable traffic spike, suggesting AI Studio isn't just attracting casual visitors but building a loyal, active user base. Google's AI ecosystem is clearly maturing around developer engagement rather than just consumer products.
The Platform Battle Heats Up
This traffic explosion signals a broader industry shift. As OpenAI, Anthropic, and Google compete for developer attention, platform adoption matters just as much as raw model performance. AI Studio's rapid growth demonstrates Google's strength in building tools that weave Gemini into everyday workflows—from code generation and document editing to enterprise automation.
While ChatGPT still dominates brand recognition, Google takes a more modular approach by embedding Gemini intelligence across Search, Workspace, Android, and Cloud. AI Studio acts as the entry point—a unified environment giving developers direct access to Gemini's capabilities with minimal friction.
Saad Ullah
