Eseandre Mordi
⬤ Alphabet (GOOGL) saw massive traffic growth across its AI platforms last month, with new Similarweb numbers showing serious year-over-year jumps. Labs.google led the pack with an eye-popping 3,986.09% increase, while aistudio.google.com wasn't far behind at 1,257.40% growth. Even Google's flagship AI platform Gemini pulled in a solid 305.32% traffic boost compared to October 2024.
⬤ The gains weren't limited to just the big names. NotebookLM grabbed 231.80% more visits, and DeepMind's domain climbed 190.78%. What's interesting here is how consistent the growth looks across the board—whether it's experimental tools, developer platforms, or consumer-facing products, people are clearly spending more time with Google's AI offerings.
⬤ These numbers tell a pretty clear story about where the market's headed. The massive spike at Labs and AI Studio suggests developers and early adopters are diving deeper into Google's experimental features and model-building tools. It's not just researchers either—the traffic spans consumer users, developers, and enterprise segments worldwide, showing broad interest across different audiences.
⬤ With competition heating up across the AI sector, these traffic patterns show Google's managing to hold attention and drive adoption. The year-over-year expansion across multiple properties signals that Alphabet's AI strategy is gaining real traction, which could influence how investors and analysts view the company's position in the increasingly crowded AI landscape.
Eseandre Mordi
