Usman Salis
⬤ Similarweb just dropped new trend data showing that people searching for "AI agents" worldwide reached their highest numbers in March 2025, then started tapering off over the next several months. Global search activity fell from over 3 million monthly searches early in the year down to around 1.7 million by November 2025, according to the company's web analytics tracking all traffic sources.
⬤ But here's the thing - this drop in searches doesn't mean AI agents are losing steam. Similarweb points out that the industry's still moving forward strong, it's just shifting gears. We're seeing less hype-driven curiosity and more of the slow, complicated work of actually building and rolling things out. That early "what's this all about?" phase is turning into the long haul of development, deployment, and making things work in the real world.
⬤ The chart from Similarweb paints a pretty clear picture: March 2025 was the peak, then you see a consistent slide through April, May, June, and July. Interest keeps cooling through August and September, bounces back a bit in October 2025, then dips again in November. This data captures global traffic across every channel, giving us a bird's-eye view of how people's interest in AI agents played out over the year.
⬤ What Similarweb's update really tells us is that the initial curiosity wave is settling down as AI agents move into a more grown-up phase. Companies are done experimenting and getting into real applications now, so the action's happening more behind closed doors - building infrastructure, running tests, integrating systems, and tracking actual results.
Usman Salis
