Eseandre Mordi
⬤ Fresh data from Similarweb shows that daily visits to generative AI platforms cooled off over the winter break, dropping back to the traffic levels we saw in late summer 2025. The tracking covers millions of daily visits across the biggest AI tools—OpenAI, Gemini, Copilot, Claude, Perplexity, Meta's AI products, and others.
⬤ The numbers tell an interesting story: traffic climbed steadily through mid-2025, picked up even more in the fall, then eased back as December rolled into January. OpenAI still dominates with the biggest slice of global visits, followed by Gemini and Copilot. Meanwhile, platforms like Claude, Perplexity, Grok, and Deepseek are carving out their own meaningful share. Even with this recent dip, overall usage sits well above where it started in early 2025—a clear sign that AI tools have worked their way into people's daily routines.
⬤ The data also reveals how concentrated traffic remains among the industry's giants, though newer AI tools are slowly building their own audiences. The holiday slowdown seems to have played a big role in the recent decline, with seasonal patterns bringing visit numbers back down across the board.
⬤ This return to late-summer traffic levels gives us a useful snapshot of how AI platform engagement can shift around without changing the bigger picture of long-term growth. As more people and businesses lean on generative AI, these usage swings will likely become key indicators for tracking monetization potential, competitive dynamics, and the overall pace of expansion in AI-powered digital services.
Eseandre Mordi
