Eseandre Mordi
⬤ Fresh Similarweb data shows ChatGPT users are typing way longer queries than anyone expected. The average ChatGPT prompt hits 60 words, absolutely dwarfing Google's typical 3.4-word search. AI Mode searches land somewhere in the middle at 10.4 words, showing people are slowly shifting toward more conversational search habits.
⬤ When ChatGPT users start questions with "who," "what," "when," "why," "where," or "how," they're averaging 31.2 words per prompt. That's a huge difference from traditional search behavior. People are basically having conversations with AI instead of just throwing keywords at it. Google's short queries work great for quick lookups, but AI tools are designed to handle full thoughts and complex requests.
⬤ This shift matters because it shows how user expectations are changing fast. People now want AI that gets context, understands nuance, and can handle multi-step problems. Tech companies are racing to adapt their platforms to these longer, more detailed queries, which means we'll see major changes in how search engines and AI tools work going forward.
⬤ The numbers tell a clear story about where digital interaction is headed. Traditional keyword searches aren't going anywhere, but conversational AI is creating a whole new category of user behavior that companies need to figure out fast.
Eseandre Mordi
