53.79% of Grok Visitors Were New Users in January 2026

Similarweb reports new users made up 53.79% of Grok visitors in January 2026, with new visitor growth rising 74.83% month over month.

⬤ Similarweb reported that Grok hit a milestone in January 2026 when new users made up 53.79% of its total visitors. This was the first time since March 2025 that fresh faces outnumbered people coming back for another visit.

⬤ The data shows new visitors jumped 74.83% compared to December 2025. The chart reveals a clear spike in first-time users hitting the platform as 2026 kicked off, flipping the usual balance between repeat visitors and newcomers.

⬤ For most of 2025, returning users were the bigger slice of Grok's traffic pie after the platform's initial launch buzz. The January numbers tell a different story—new visitors became the majority of total unique users that month.

⬤ "The figures describe a change in the composition of Grok website traffic, with a larger portion of visitors coming from first-time users."

⬤ These numbers paint a picture of shifting traffic patterns on Grok's website. The platform went from being dominated by repeat users to attracting a wave of first-timers who pushed the new-user ratio past the 50% mark for the first time in nearly a year.

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Usman has been in the blockchain space for 9 years and written dozens of articles about crypto in his career. He wants to put crypto on the global map.