Saad Ullah
⬤ Here's the thing: Google just made one of the biggest moves in the AI traffic game this year. New Similarweb data shows the company's share of global generative AI traffic jumped from 5% to 14%—and that's before Gemini 3 even hit the market. The chart tracking the last 12 months tells the story pretty clearly: Google's red segment has been expanding fast while the competitive landscape keeps shifting.
⬤ OpenAI still dominates the space with the largest traffic share across the board. But Google's nearly tripling its piece of the pie puts it among the fastest-rising platforms in the dataset. The visualization shows other players like Claude, Perplexity, Hugging Face, Meta, Grok, Deepseek, Manus, and Copilot all carving out their own territories, but Google's 5% to 14% climb stands out—especially since it happened ahead of their next-gen model release.
⬤ What's interesting is how the overall traffic picture is diversifying. OpenAI's lead is still solid, but its dominance has eased compared to a year ago as more platforms pull users in. Google's growth suggests people are actually using Gemini across search tools, workspace products, and multimodal apps. The acceleration in the chart shows engagement spreading across providers as AI capabilities get better and more accessible.
⬤ The Similarweb numbers point to something bigger brewing in the generative AI market. As companies refine their models and weave them deeper into everyday workflows, traffic patterns become real indicators of what's catching on. With Gemini 3 still on deck, Google's recent momentum could signal even bigger shifts coming in the AI race.
Saad Ullah
