● Similarweb just dropped some interesting numbers: Google's Gemini passed the 1-billion-visit milestone for the second month running. Between October 1-29, it racked up 1.1 billion visits, already beating September's total by 4.4%. That's solid evidence people are getting more comfortable with Google's AI tools.
● The steady traffic growth shows Gemini is becoming Google's go-to AI platform. But analysts point out some concerns worth watching: keeping users engaged as it grows, managing those expensive cloud computing bills, and standing out from competitors like ChatGPT and Claude. There's always a risk that the initial excitement fades—we've seen it happen with other AI products after the hype dies down.
● From a business angle, all those visitors mean real opportunity. More traffic feeds Google's ad business and boosts usage of Gemini through Workspace and Cloud AI services. Similarweb's data suggests daily visits ranged between 30-44 million, showing consistent worldwide adoption. Some analysts think this level of growth could bring in tens of millions in additional ad revenue each quarter. Google hasn't shared specific Gemini revenue numbers, but the way it's woven into Search, Android, and Docs makes it clear this is about building an ecosystem, not just another chatbot.
Saad Ullah
Saad Ullah