Alex Dudov
⬤ Artificial intelligence is spreading quickly across European businesses. Fresh Eurostat numbers show that 20% of EU companies with 10+ employees were using AI in 2025—up notably from the previous year. The clear winner? Language analysis tools, which 11.8% of firms now rely on. The data paints a picture of AI moving from experimental tech to everyday business tool across multiple sectors.
⬤ Growth showed up across almost every AI category between 2024 and 2025. More companies started using AI to generate images, videos, and audio. Text and speech generation tools expanded their reach. Machine learning for crunching data stayed popular. AI that converts speech to text and systems that automate workflows or help with decision-making both saw solid gains. Language-focused and productivity tools are clearly where businesses see the most value.
⬤ Some categories jumped because they were brand new to the 2025 survey. AI controlling physical machines through autonomous decisions appeared for the first time. Computer vision systems for identifying objects and people maintained steady use. The pattern shows where European companies are putting their digital transformation budgets.
⬤ The takeaway is clear: AI adoption across Europe is accelerating, with language processing, automation, and decision-support tools driving the shift. As more businesses adopt these technologies, AI's impact on efficiency and competitiveness across EU industries will only grow stronger.
Alex Dudov
