Saad Ullah
⬤ Meta AI finished 2024 with a major surge in daily active users, pulling ahead of competing AI assistant Claude in late November and December. According to Similarweb data, Meta AI's growth accelerated dramatically toward year-end, driven by what analysts described as a "Vibes-driven" adoption wave. The platform's mobile usage across iOS and Android clearly shows the moment Meta AI overtook its rival and continued expanding its lead.
⬤ Early September data shows Meta AI started with fewer than one million daily active users, while Claude maintained steady engagement around 2.4 to 2.7 million users. Meta AI's trajectory shifted dramatically in October when daily usage jumped sharply past the two-million mark. The momentum continued building through November, rapidly closing the gap with Claude before surpassing it as the month ended.
⬤ December brought even stronger growth for Meta AI, with daily active users climbing above five million according to Similarweb's tracking. Claude also grew during this period but at a noticeably slower rate, plateauing around three million users. Meta AI's usage showed more volatility throughout December, reflecting quick shifts in engagement as adoption spread wider. The widening gap between the two platforms demonstrates how rapidly Meta AI gained ground during the final weeks of 2024.
⬤ Daily active users serve as a critical metric for measuring adoption and engagement in the AI assistant space. Meta AI's late-year surge shows how quickly usage can scale when distribution channels align with user behavior, while highlighting the fierce competition developing among AI platforms. These shifts in daily engagement influence how the market evaluates momentum, platform reach, and long-term positioning across the AI ecosystem as usage metrics become just as important as technical capabilities.
Saad Ullah
