Marina Lyubimova
⬤ Semrush just dropped new research showing exactly how ChatGPT chooses which products to recommend when you ask for shopping advice. They ran a controlled test to figure out if ChatGPT uses its own ranking system or pulls from outside sources. Turns out, it's a combo—ChatGPT writes the explanations and comparisons itself, but the actual products come straight from Google Shopping data.
⬤ The numbers tell the story. ChatGPT's top product recommendation matched one of Google Shopping's top three results 75.51% of the time. The second spot aligned 59.18% of the time, and third place matched 43.88%. That drop-off across positions proves something important: if you rank high in Google Shopping, you're way more likely to show up in ChatGPT's suggestions.
⬤ Here's what really matters—while ChatGPT creates fresh content like buying guides and product comparisons, it's pulling product titles, prices, and store info directly from Google Shopping feeds. Google Shopping isn't just one data source among many. It's the main pipeline feeding ChatGPT's product recommendations.
⬤ This changes the game for online sellers. Getting found isn't just about SEO anymore—it's about showing up in AI responses that rely on structured commerce data. Your Google Shopping feeds need to be spot-on: accurate pricing, current availability, clean product data. As more shoppers turn to AI for recommendations, your Google Shopping presence becomes the bridge between your products and AI-powered discovery across search and shopping platforms.
Marina Lyubimova
