Artem Voloskovets
⬤ OpenAI is taking ChatGPT Go to more Latin American countries as the region's user base explodes. Weekly ChatGPT users in Latin America have nearly tripled compared to last year, and the company sees a major opportunity. ChatGPT Go sits between the free version and premium tiers, giving users access to GPT-5, higher message limits, and extra features without breaking the bank.
⬤ The rollout comes with a Rappi partnership that brings free trials to nine markets: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay. "The goal is to provide a more affordable way for users to access our most advanced AI tools while expanding our footprint in fast-growing digital markets," OpenAI said. Rappi's regional presence makes it the perfect vehicle to get ChatGPT Go in front of millions of new users who might not have tried it otherwise.
⬤ Latin America's mobile-first culture and heavy reliance on app platforms make it natural territory for AI adoption. ChatGPT Go delivers more messages, increased file uploads, image generation, advanced data analysis, and expanded memory compared to the free plan—basically everything casual users need without paying for the full premium experience. The pricing strategy shows OpenAI is serious about meeting people where they are.
⬤ This move matters beyond Latin America. Emerging markets are becoming critical growth engines for AI platforms, and OpenAI clearly recognizes that global expansion requires local partnerships and accessible pricing. The region's rapid user growth proves there's massive appetite for AI tools when they're positioned right and priced within reach.
Artem Voloskovets
