Eseandre Mordi
⬤ Fresh engagement numbers from Similarweb are showing some interesting shifts in how people use major Gen-AI platforms like ChatGPT, Gemini, Grok, Perplexity, Claude and DeepSeek. According to the data, Gemini actually passed ChatGPT in average visit duration back in September, but then Grok jumped ahead of Gemini in October and has stayed on top for the last two months. The numbers track worldwide traffic across all devices and specifically measure how long users spend per visit.
⬤ ChatGPT started the tracking period just under seven minutes per session but gradually dropped toward the mid-five-minute range. Meanwhile, Gemini climbed steadily through September and October before leveling off. Grok saw the biggest jump in October, moving past Gemini and staying at the top through November. Perplexity trended downward over time, Claude mostly hung around five to six minutes, and DeepSeek stayed toward the lower end. These figures only show engagement time, not total traffic volume or revenue.
⬤ The fact that engagement leadership shifted from ChatGPT to Gemini and then to Grok shows just how competitive and fast-moving the Gen-AI space is right now. The Similarweb numbers suggest users are actively trying out different AI tools, and engagement rankings can flip pretty quickly as platforms roll out new features and improvements. The data also shows that several platforms are keeping users engaged rather than one service completely dominating.
⬤ This rotation in engagement among ChatGPT, Gemini and Grok highlights how fast user preferences can change in AI and why average visit time is such a key metric in this sector. The ongoing competition between Gen-AI platforms will likely shape adoption trends, influence product priorities and affect overall sentiment around the AI industry.
Eseandre Mordi
